About AxisDirect
Incorporated in 2005, Axis Securities Ltd is part of Axis Bank, a leading private bank in India. Axis Sec is a full-service broker offering stock broking services and distribution of financial products to retail customers in India through its AxisDirect brand. AxisDirect is among the top 10 stock brokers in India with over 4.2 lakhs active customers.
AxisDirect offers investment in Equities, Mutua... 
About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev...
Incorporated in 2006, AxisDirect is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 56 branches across India. Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India.
| AxisDirect | Alice Blue | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE, MCX |
| Year of Incorporation | 2006 | 2006 |
| Number of Branches | 56 | 25 |
| Open AxisDirect Account | Open Alice Blue Account |
AxisDirect trading account opening charges is Rs 0 while Alice Blue account opening changes is Rs 0. AxisDirect Demat Account AMC Charges is Rs 750 (free for 1st year) and Alice Blue Demat Account AMC Charges is Rs 0.
| AxisDirect | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 | Rs 0 |
| Trading Account AMC Charges | Rs 0 | Rs 0 |
| Demat Account Opening Charges | Rs 0 | Rs 0 |
| Demat Account AMC Charges | Rs 750 (free for 1st year) | Rs 0 |
AxisDirect Brokerage Charges for equity is 0.50% (Each Leg) and intraday is 0.05% (Each Leg) whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and Intraday is Rs 20 per order or 0.05% whichever is lower.
| Account Type | AxisDirect Standard Brokerage Plan | Alice Blue Flat Rs 20 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.50% (Each Leg) | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.05% (Each Leg) | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.05% (Each Leg) | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 20 Per Order | Rs 20 per order |
| Currency Futures | 0.03% (Each Leg) | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 Per Order | Rs 20 per order |
| Commodity Futures | 0.03% (Each Leg) | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 50 per lot | Rs 20 per order |
| Special Offer | Special Offer: ₹0 Account Opening - with Axis Direct!
Options – ₹20 per trade ⏱ 5 min | 100% Online | Paperless | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| Minimum Brokerage | Rs 25 per trade | Rs 20 |
| Other Charges | ||
| Call & Trade Charges | Rs 20 per call (First 20 calls free for a month) | Rs 50 per executed order |
| Open AxisDirect Account | Open Alice Blue Account |
AxisDirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| AxisDirect | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open AxisDirect Account | Open Alice Blue Account |
The trading platforms offered AxisDirect include DirectTrade, Axisdirect Web, Axisdirect Mobile. Alice Blue offers ANT, 1lyOption trading software.
| AxisDirect | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | DirectTrade, Axisdirect Web, Axisdirect Mobile | ANT, 1lyOption |
| Intraday Square-off Time | 3:15 | Equity: 3:15 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Smart Alice, Equity SIP | |
| Open AxisDirect Account | Open Alice Blue Account |
AxisDirect is rated of 5 based on 89 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.
| AxisDirect | Alice Blue | |
|---|---|---|
89 Customer Reviews  | 40 Customer Reviews | |
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| Broker Rating | AxisDirect is Rated 2.0 / 5 based on 89 customer reviews | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews |
| AxisDirect | Alice Blue | |
|---|---|---|
| Contact Broker | ₹0 Account Opening - with Axis Direct!
Options – ₹20 per trade ⏱ 5 min | 100% Online | Paperless | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| AxisDirect | Alice Blue | |
|---|---|---|
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| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| AxisDirect | Alice Blue | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open AxisDirect Account | Open Alice Blue Account |
| AxisDirect | Alice Blue | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| AxisDirect | Alice Blue | |
|---|---|---|
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| Promo / Offers | AxisDirect Special OfferWhy Choose Axis Direct
Open your instant Axis Direct account online and start trading today. | Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
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| Open AxisDirect Account | Open Alice Blue Account |
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