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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About Anand Rathi
Incorporated in 1994, Anand Rathi is one of the leading financial and investment service providers in India. Anand Rathi is a full-service broker. It offers a wide range of investment services including broking services for equities, commodities, IPOs, currency, derivatives, structure products, bonds and smart baskets.
Anand Rathi also offers insurance, corporate deposits and loans, portfolio management, research and advisory, margin funding, loan against shares, etc. There are no charges on ad...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, Anand Rathi is a Full Service Broker. It offers trading at NSE, BSE, MCX, & NCDEX. It has 1200 branches across India.
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Type of Broker | Full Service Broker | Full Service Broker |
| Exchnage Membership | BSE, NSE | NSE, BSE, MCX, & NCDEX |
| Year of Incorporation | 2000 | 1994 |
| Number of Branches | 154 | 1200 |
ICICIdirect trading account opening charges is Rs 0 (Free) while Anand Rathi account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Anand Rathi Demat Account AMC Charges is 450 + GST 18% = 532 (1st year free).
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | 450 + GST 18% = 532 (1st year free) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Anand Rathi brokerage charges for equity is 0.20% and intraday is 0.02%.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Anand Rathi Standard Plan |
|---|---|---|
| Fixed Charges | NA | NA |
| Equity Delivery | 0.29% | 0.20% |
| Equity Intraday | 0.029% | 0.02% |
| Equity Futures | 0.029% | 0.02% |
| Equity Options | Rs 49 per lot | Rs 50 per lot |
| Currency Futures | Rs 20 per order | 0.02% |
| Currency Options | Rs 20 per order | Rs 20 per lot |
| Commodity Futures | Rs 20 per order | 0.02% |
| Commodity Options | Rs 20 per order | Rs 100 per lot |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Account Type | Prime Plan - 299 | Standard Plan |
| Fixed Charges | Rs 299 yearly | NA |
| Equity Delivery | 0.25% | 0.20% |
| Equity Intraday | 0.025% | 0.02% |
| Equity Futures | 0.025% | 0.02% |
| Equity Options | Rs 49 per lot | Rs 50 per lot |
| Currency Futures | Rs 20 per order | 0.02% |
| Currency Options | Rs 20 per order | Rs 20 per lot |
| Commodity Futures | Rs 20 per lot | 0.02% |
| Commodity Options | Rs 20 per lot | Rs 100 per lot |
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Standard Plan |
| Fixed Charges | Rs 9999 one time | NA |
| Equity Delivery | 0.07% | 0.20% |
| Equity Intraday | 0.007% | 0.02% |
| Equity Futures | 0.007% | 0.02% |
| Equity Options | Rs 9 per lot | Rs 50 per lot |
| Currency Futures | Rs 20 per order | 0.02% |
| Currency Options | Rs 20 per order | Rs 20 per lot |
| Commodity Futures | Rs 20 per lot | 0.02% |
| Commodity Options | Rs 20 per lot | Rs 100 per lot |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 25 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 0 (Free) |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Anand Rathi margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Anand Rathi offers TradeMobi, Trade Xpress+ and Tr@de X’pro trading software.
| ICICIdirect | Anand Rathi | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | TradeMobi, Trade Xpress+ and Tr@de X’pro |
| Intraday Square-off Time | 3:15 PM | 3:15 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
ICICIdirect is rated of 5 based on 484 customer reviews whereas Anand Rathi is rated of 5 based on 18 customer reviews.
| ICICIdirect | Anand Rathi | |
|---|---|---|
484 Customer Reviews  | 18 Customer Reviews | |
| Fees |  |  |
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| Research Capabilities |  | |
| Overall Rating |  | |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | Anand Rathi is Rated 2.9 / 5 based on 18 customer reviews |
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | Anand Rathi | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Anand Rathi | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
|
Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
