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Anand Rathi Logo

About Anand Rathi
Incorporated in 1994, Anand Rathi is one of the leading financial and investment service providers in India. Anand Rathi is a full-service broker. It offers a wide range of investment services including broking services for equities, commodities, IPOs, currency, derivatives, structure products, bonds and smart baskets. Anand Rathi also offers insurance, corporate deposits and loans, portfolio management, research and advisory, margin funding, loan against shares, etc. There are no charges on ad... Know more about Anand Rathi

Alice Blue Logo

About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL. AliceBlue offers one simple brokerage plan of Rs 20 for all segments to its customers. The equity delivery brokerage charges are Rs 20 per executed order or 2.5% whichever is lower. For all other segments, Alice Blue charges flat Rs 20 per executed order or 0.05%... Know more about Alice Blue

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Anand Rathi Vs Alice Blue

Incorporated in 1994, Anand Rathi is a Full Service Broker. It offers trading at NSE, BSE, MCX, & NCDEX. It has 1200 branches across India. Incorporated in 0, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 0 branches across India.

 Anand RathiAlice Blue
Type of BrokerFull Service BrokerDiscount Broker
Exchnage MembershipNSE, BSE, MCX, & NCDEXBSE, NSE, MCX
Year of Incorporation19940
Number of Branches12000
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Anand Rathi Vs Alice Blue Charges & AMC

Anand Rathi trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. Anand Rathi Demat Account AMC Charges is 450 + GST 18% = 532 (1st year free) and Alice Blue Demat Account AMC Charges is Rs 400.

 Anand RathiAlice Blue
Trading Account Opening ChargesRs 0 (Free)Rs 0
Trading Account AMC ChargesRs 0 (Free)Rs 0
Demat Account Opening ChargesRs 0 (Free)Rs 0
Demat Account AMC Charges450 + GST 18% = 532 (1st year free)Rs 400

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Anand Rathi Vs Alice Blue Brokerage

Anand Rathi brokerage charges for equity is 0.20% and intraday is 0.02% whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower.

Account TypeAnand Rathi Standard PlanAlice Blue Default
Fixed ChargesNA
Equity Delivery0.20%Rs 20 per order or 2.5% whichever is lower
Equity Intraday0.02%Rs 20 per order or 0.05% whichever is lower
Equity Futures0.02%Rs 20 per order or 0.05% whichever is lower
Equity OptionsRs 50 per lotRs 20 per order
Currency Futures0.02%Rs 20 per order or 0.05% whichever is lower
Currency OptionsRs 20 per lotRs 20 per order
Commodity Futures0.02%Rs 20 per order or 0.05% whichever is lower
Commodity OptionsRs 100 per lotRs 20 per order
Special Offer

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Special Offer: Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.

Anand Rathi Charges Vs Alice Blue

Minimum BrokerageRs 25Rs 0
Other Charges
Call & Trade ChargesRs 0 (Free)Rs 50 per executed order
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Anand Rathi Vs Alice Blue Leverage (Margin)

Anand Rathi margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

 Anand RathiAlice Blue
Equity Delivery100% of trade value (1x leverage)100% of trade value (1x leverage)
Equity IntradayUp to 20% of trade value (5x leverage)Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm)100% of NRML margin (Span + Exposure) (1x leverage)100% of NRML margin (Span + Exposure) (1x leverage)
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Compare Anand Rathi and Alice Blue Features

The trading platforms offered Anand Rathi include TradeMobi, Trade Xpress+ and Tr@de X’pro. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

 Anand RathiAlice Blue
3 in 1 AccountNoNo
Automated TradingYesYes
Margin Trading FundingYesNo
Margin Against Shares (Equity Cash)YesNo
Margin Against Shares (Equity F&O)YesNo
Trading PlatformTradeMobi, Trade Xpress+ and Tr@de X’proFront End: ANT | Back End: Omnesys NEST
Intraday Square-off Time3:15 PMEquity: 3:15PM
Trading In SME Shares Allowed?NoNo
Referral ProgramYesYes
Other Features
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Anand Rathi Vs Alice Blue Review

Anand Rathi is rated of 5 based on 18 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.

 Anand RathiAlice Blue
 18 Customer Reviews    Rate Anand Rathi40 Customer Reviews    Rate Alice Blue
FeesRated 3.1 starsRated 3.7 stars
BrokerageRated 3.2 starsRated 3.7 stars
Trading PlatformRated 3.0 starsRated 3.3 stars
Customer ServiceRated 3.2 starsRated 2.9 stars
Research CapabilitiesRated 3.3 starsRated 1.9 stars
Overall RatingRated 2.9 starsRated 3.1 stars
Broker RatingAnand Rathi is Rated 2.9 / 5 based on 18 customer reviewsAlice Blue is Rated 3.1 / 5 based on 40 customer reviews

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Contact Broker / Request A Call Back

 Anand RathiAlice Blue
Contact Broker
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.

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Anand Rathi Vs Alice Blue Investment Options

 Anand RathiAlice Blue
Stock / EquityYesYes
CommodityYesYes
IPOYesNo
Mutual FundsYesYes
Bond / NCDYesYes
DebtYesYes

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Anand Rathi Vs Alice Blue Order Type Offered

 Anand RathiAlice Blue
Bracket OrderYesYes
Cover OrderYesYes
Buy Today Sell Tomorrow (BTST)YesYes
Sell Today Buy Tomorrow (STBT)YesYes
After Market Order (AMO)YesYes
Good Till Cancelled (GTC)NoNo
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Anand Rathi Vs Alice Blue Suitable For Investor Type

 Anand RathiAlice Blue
Casual InvestorYesNo
Active InvestorNoYes
TraderNoYes

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Anand Rathi Vs Alice Blue - Pros and Cons

 Anand RathiAlice Blue
Pros
  1. Pan India presence.
  2. Option to trade online through web based and mobile trading platforms.
  3. Various financial products under one umbrella viz. Broking products, insurance, portfolio management services, corporate fixed deposits, structured products.
  4. Online IPO applicatioan.
  5. Loan against Shares and Margin Trading Facility available.
  6. Quick and Easy account opening.
  7. Research and advisory services.
  • Flat Rs 20 brokerage for intraday and F&O.
  • Advance online trading platform.
Cons
  1. Brokerage reduction options available via VAS Plans.
  2. Doesn't offer a 3-in-1 account.
  3. Separate web-based platform and mobile app for mutual fund investments.
  4. Annual Maintenance Fees for Demat Account (with an option for a Lifetime Free Demat Account*).
  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of Rs 50 per order.
Reviews
Promo / Offers

Zerodha (India's Best & No. 1 Broker)

  Special Offer - Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

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Alice Blue Special Offer

Free Equity Delivery Trade

Trade equity delivery in Rs 20 per executed order or 2.5% whichever is lower. Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today.

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