Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
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About Upstox
Upstox is a tech-first low cost broking firm in India providing trading opportunities at unbeatable prices. Company provide trading on different segments such as equities, commodities, currency, futures, options which are available on its Upstox Pro Web and Upstox Pro Mobile trading platforms.
Upstox is backed by a group of investors including Kalaari Capital, Ratan Tata and GVK Davix.
Upstox trading platform offers trading, analysis, charting and many more rich trading features. This platfo... 
About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers one simple brokerage plan of Rs 20 for all segments to its customers. The equity delivery brokerage charges are Rs 20 per executed order or 2.5% whichever is lower. For all other segments, Alice Blue charges flat Rs 20 per executed order or 0.05%...
Incorporated in 2012, Upstox is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 4 branches across India. Incorporated in 0, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 0 branches across India.
| Upstox | Alice Blue | |
|---|---|---|
| Type of Broker | Discount Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE, MCX |
| Year of Incorporation | 2012 | 0 |
| Number of Branches | 4 | 0 |
| Open Upstox Account | Open Alice Blue Account |
Upstox trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. Upstox Demat Account AMC Charges is Rs 150 and Alice Blue Demat Account AMC Charges is Rs 400.
| Upstox | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | Rs 150 | Rs 400 |
Upstox brokerage charges for equity is Rs 20 per executed order or 2.5% whichever is low and intraday is Rs 20 per executed order or 0.05% whichever is lower whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower.
| Account Type | Upstox Default | Alice Blue Default |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | Rs 20 per executed order or 2.5% whichever is low | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 20 per executed order | Rs 20 per order |
| Currency Futures | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per executed order | Rs 20 per order |
| Commodity Futures | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per executed order | Rs 20 per order |
| Special Offer | Special Offer: Pay flat Rs 20 per trade for delivery, Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
| Minimum Brokerage | 0.05% | Rs 0 |
| Other Charges | Auto Square-off Charges: Rs 50 | |
| Call & Trade Charges | Rs 20 per trade | Rs 50 per executed order |
| Open Upstox Account | Open Alice Blue Account |
Upstox margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| Upstox | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Upstox Account | Open Alice Blue Account |
The trading platforms offered Upstox include Upstox Pro Web, Dartstock, NEST Trader, Fox Trader, iOS and Android Algola. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.
| Upstox | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading |  | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | Upstox Pro Web, Dartstock, NEST Trader, Fox Trader, iOS and Android Algola | Front End: ANT | Back End: Omnesys NEST |
| Intraday Square-off Time | 3:00 PM | Equity: 3:15PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Option strategy builder | |
| Open Upstox Account | Open Alice Blue Account |
Upstox is rated of 5 based on 149 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.
| Upstox | Alice Blue | |
|---|---|---|
149 Customer Reviews  | 40 Customer Reviews | |
| Fees |  |  |
| Brokerage | | |
| Trading Platform |  | |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  |  |
| Broker Rating | Upstox is Rated 2.4 / 5 based on 149 customer reviews | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews |
| Upstox | Alice Blue | |
|---|---|---|
| Contact Broker | Pay flat Rs 20 per trade for delivery, Intra-day and F&O. Open Instant Account and start trading today. | Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
| Upstox | Alice Blue | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Upstox | Alice Blue | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Upstox Account | Open Alice Blue Account |
| Upstox | Alice Blue | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| Upstox | Alice Blue | |
|---|---|---|
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| Promo / Offers | Upstox Special OfferExclusive offer by Upstox
It is a limited-time offer. Open Instant Account and start trading the same day. | Alice Blue Special OfferFree Equity Delivery TradeTrade equity delivery in Rs 20 per executed order or 2.5% whichever is lower. Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today. |
| Open Upstox Account | Open Alice Blue Account |
Open Upstox Account