About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev... 
About Tradingo
Tradingo is an online trading platform, powered by Swastika Investmart Limited (SEBI Reg. No. : INZ000192732), a traditional brokerage company and financial service provider since 1992. Tradingo is a discount broker that offers transparent and affordable brokerage services to customers who want to trade in the Indian stock market. They allow people to trade online with the help of a broker, ensuri...
Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India. Incorporated in 2016, Tradingo is a Discount Broker. It offers trading at NSE, BSE, MCX and NCDEX. It has branches across India.
| Alice Blue | Tradingo | |
|---|---|---|
| Type of Broker | Discount Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | NSE, BSE, MCX and NCDEX |
| Year of Incorporation | 2006 | 2016 |
| Number of Branches | 25 | |
| Open Alice Blue Account |
Alice Blue trading account opening charges is Rs 0 while Tradingo account opening changes is Rs 0 (Free). Alice Blue Demat Account AMC Charges is Rs 0 and Tradingo Demat Account AMC Charges is Rs 250 +GST (From 2nd Year).
| Alice Blue | Tradingo | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 | Rs 0 |
| Demat Account Opening Charges | Rs 0 | Rs 0 |
| Demat Account AMC Charges | Rs 0 | Rs 250 +GST (From 2nd Year) |
Alice Blue Brokerage Charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower whereas Tradingo brokerage charges for equity is Rs 20 per trade or 2.5% (whichever is lower) and Intraday is Rs 20 per trade or 0.05% (whichever is lower).
| Account Type | Alice Blue Flat Rs 20 | Tradingo Discount Broking Plan |
|---|---|---|
| Fixed Charges | Nil | |
| Equity Delivery | Rs 20 per order or 2.5% whichever is lower | Rs 20 per trade or 2.5% (whichever is lower) |
| Equity Intraday | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Options | Rs 20 per order | Rs 20 per executed order |
| Currency Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Commodity Options | Rs 20 per order | Rs 20 per executed order |
| Special Offer | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| Alice Blue | Tradingo | |
|---|---|---|
| Account Type | Flat Rs 20 | Premium Plan |
| Fixed Charges | Nil | |
| Equity Delivery | Rs 20 per order or 2.5% whichever is lower | 0.3% of trade value |
| Equity Intraday | Rs 20 per order or 0.05% whichever is lower | 0.03% of trade value |
| Equity Futures | Rs 20 per order or 0.05% whichever is lower | 0.03% of trade value |
| Equity Options | Rs 20 per order | Rs 30 per lot |
| Currency Futures | Rs 20 per order or 0.05% whichever is lower | 0.3% of trade value |
| Currency Options | Rs 20 per order | Rs 30 per lot |
| Commodity Futures | Rs 20 per order or 0.05% whichever is lower | 0.3% of trade value |
| Commodity Options | Rs 20 per order | Rs 30 per lot |
| Open Alice Blue Account |
| Minimum Brokerage | Rs 20 | Rs 0 |
| Other Charges | Real Time Trade Confirmation SMS Charges - Rs 0.25 per trade (capped to Rs. 10 per day) | |
| Call & Trade Charges | Rs 50 per executed order | Additional Rs 20 per executed order |
| Open Alice Blue Account |
Alice Blue margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Tradingo margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| Alice Blue | Tradingo | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered Alice Blue include ANT, 1lyOption. Tradingo offers Tradingo, Justrade trading software.
| Alice Blue | Tradingo | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading |  | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ANT, 1lyOption | Tradingo, Justrade |
| Intraday Square-off Time | Equity: 3:15 PM | Eq: 3:15PM | Curr/Commodity: 15 Mins before market closes |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Smart Alice, Equity SIP | |
| Open Alice Blue Account |
Alice Blue is rated of 5 based on 40 customer reviews whereas Tradingo is rated of 5 based on 6 customer reviews.
| Alice Blue | Tradingo | |
|---|---|---|
40 Customer Reviews  | 6 Customer Reviews | |
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| Broker Rating | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews | Tradingo is Rated 4.0 / 5 based on 6 customer reviews |
| Alice Blue | Tradingo | |
|---|---|---|
| Contact Broker | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| Alice Blue | Tradingo | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Alice Blue | Tradingo | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Alice Blue Account |
| Alice Blue | Tradingo | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| Alice Blue | Tradingo | |
|---|---|---|
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| Reviews | Tradingo is an Indore-based discount broker offering online and offline trading and investment services across Stocks, F&O, Currency, Commodity, IPO, Mutual Funds, and US Stocks. Tradingo was launched in 2016 and later became part of Swastika Investmart Ltd, a traditional stockbroker and a financial service provider with over two decades of experience in the broking industry. Tradingo is known to provide transparent, faster, and low-cost brokerage services to its customers. Tradingo offers free account opening. It has a simple pricing model with two brokerage plans to offer - (i) Discount Broking Plan (ii) Premium Plan. Tradingo charges Rs 20 per order or 2.5% (whichever is lower) on Equity Delivery trades and Rs 20 per trade or 0.05% (whichever is lower) for all other segments at BSE, NSE, and MCX under the Discount Plan. With the Premium plan, investors get access to daily free research calls, a personal relationship manager, brokerage credit, and higher exposure limits at an additional cost. | |
| Promo / Offers | Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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