About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev... ![]()
About SAMCO
SAMCO Securities is one of India's leading investment technology companies offering a variety of securities to trade and invest in, such as stocks, Equity Derivatives, Currency Derivatives, Commodities, Mutual Funds, and IPO.
Incorporated in 2015, SAMCO is known for its ultra-low brokerage, unique margin products, and free trading software. SAMCO is also popular for offering StockBasket, a tool t... ![]()
Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India. Incorporated in 0, SAMCO is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has 0 branches across India.
| Alice Blue | SAMCO | |
|---|---|---|
| Type of Broker | Discount Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE, MCX, NCDEX |
| Year of Incorporation | 2006 | 0 |
| Number of Branches | 25 | 0 |
| Open Alice Blue Account |
Alice Blue trading account opening charges is Rs 0 while SAMCO account opening changes is Rs 0 (Free). Alice Blue Demat Account AMC Charges is Rs 0 and SAMCO Demat Account AMC Charges is Rs 400.
| Alice Blue | SAMCO | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 | Rs 0 (Free) |
| Demat Account Opening Charges | Rs 0 | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 0 | Rs 400 |
Alice Blue Brokerage Charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower whereas SAMCO brokerage charges for equity is Rs 20 per trade or 0.50% (whichever is lower) and Intraday is Rs 20 per trade or 0.05% (whichever is lower).
| Account Type | Alice Blue Flat Rs 20 | SAMCO Standard |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | Rs 20 per order or 2.5% whichever is lower | Rs 20 per trade or 0.50% (whichever is lower) |
| Equity Intraday | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Options | Rs 20 per order | Rs 20 per trade |
| Currency Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Currency Options | Rs 20 per order | Rs 20 per trade |
| Commodity Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per trade or 0.05% (whichever is lower) |
| Commodity Options | Rs 20 per order | |
| Special Offer | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Special Offer: Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today. |
| Minimum Brokerage | Rs 20 | 0.5% per executed order for Equity Delivery and 0.05% per executed order for other segments |
| Other Charges | ||
| Call & Trade Charges | Rs 50 per executed order | Rs 20 per executed order |
| Open Alice Blue Account |
Alice Blue margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the SAMCO margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| Alice Blue | SAMCO | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered Alice Blue include ANT, 1lyOption. SAMCO offers Samco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star trading software.
| Alice Blue | SAMCO | |
|---|---|---|
| 3 in 1 Account | ![]() | ![]() |
| Automated Trading | ![]() | ![]() |
| Margin Trading Funding | ![]() | ![]() |
| Margin Against Shares (Equity Cash) | ![]() | ![]() |
| Margin Against Shares (Equity F&O) | ![]() | ![]() |
| Trading Platform | ANT, 1lyOption | Samco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star |
| Intraday Square-off Time | Equity: 3:15 PM | 3:15 PM |
| Trading In SME Shares Allowed? | ![]() | ![]() |
| Referral Program | ![]() | ![]() |
| Other Features | Smart Alice, Equity SIP | Margin Products - CashPlus, StockPlus, and BTPT |
| Open Alice Blue Account |
Alice Blue is rated of 5 based on 40 customer reviews whereas SAMCO is rated of 5 based on 26 customer reviews.
| Alice Blue | SAMCO | |
|---|---|---|
| 40 Customer Reviews | 26 Customer Reviews | |
| Fees | ||
| Brokerage | ||
| Trading Platform | ||
| Customer Service | ||
| Research Capabilities | ||
| Overall Rating | ||
| Broker Rating | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews | SAMCO is Rated 3.2 / 5 based on 26 customer reviews |
| Alice Blue | SAMCO | |
|---|---|---|
| Contact Broker | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today. |
| Alice Blue | SAMCO | |
|---|---|---|
| Stock / Equity | ||
| Commodity | ||
| IPO | ||
| Mutual Funds | ||
| Bond / NCD | ||
| Debt |
| Alice Blue | SAMCO | |
|---|---|---|
| Bracket Order | ![]() | ![]() |
| Cover Order | ![]() | ![]() |
| Buy Today Sell Tomorrow (BTST) | ![]() | ![]() |
| Sell Today Buy Tomorrow (STBT) | ![]() | ![]() |
| After Market Order (AMO) | ![]() | ![]() |
| Good Till Cancelled (GTC) | ![]() | ![]() |
| Open Alice Blue Account |
| Alice Blue | SAMCO | |
|---|---|---|
| Pros |
|
|
| Cons |
|
|
| Reviews | ||
| Promo / Offers | Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
| SAMCO Special OfferFree Account Opening + 100% Brokerage Refund for 1st Month + 0 AMC 1st Year
It is a limited-time offer. Open Instant Account online and start trading the same day. |
| Open Alice Blue Account |