About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India.
| ICICIdirect | Alice Blue | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
| Year of Incorporation | 2000 | 2006 |
| Number of Branches | 154 | 25 |
| Open Alice Blue Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Alice Blue Demat Account AMC Charges is Rs 0.
| ICICIdirect | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 0 |
ICICIdirect Brokerage Charges for equity is 0.29% and intraday is 0.029% whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and Intraday is Rs 20 per order or 0.05% whichever is lower.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Alice Blue Flat Rs 20 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.029% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.029% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 49 per lot | Rs 20 per order |
| Currency Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per order |
| Commodity Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per order | Rs 20 per order |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Account Type | Prime Plan - 999 | Flat Rs 20 |
| Fixed Charges | Rs 999 one time | |
| Equity Delivery | 0.22% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.022% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.022% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 49/order | Rs 20 per order |
| Currency Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per order |
| Commodity Futures | Rs 20/order | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20/order | Rs 20 per order |
| Open Alice Blue Account |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Flat Rs 20 |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.007% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.007% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 9 per lot | Rs 20 per order |
| Currency Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per order |
| Commodity Futures | Rs 20 per lot | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per lot | Rs 20 per order |
| Open Alice Blue Account |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 20 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 50 per executed order |
| Open Alice Blue Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| ICICIdirect | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Alice Blue offers ANT, 1lyOption trading software.
| ICICIdirect | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | ANT, 1lyOption |
| Intraday Square-off Time | 3:15 PM | Equity: 3:15 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | Smart Alice, Equity SIP |
| Open Alice Blue Account |
ICICIdirect is rated of 5 based on 486 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.
| ICICIdirect | Alice Blue | |
|---|---|---|
486 Customer Reviews  | 40 Customer Reviews | |
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| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Alice Blue Account |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Alice Blue | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
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| Open Alice Blue Account |
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Open Alice Blue Account