ICICIdirect Vs Alice Blue (Compare ICICIdirect and Alice Blue)

ICICIdirect Vs Alice Blue

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 0, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 0 branches across India.

	ICICIdirect	Alice Blue
Type of Broker	Full Service Broker	Discount Broker
Exchnage Membership	BSE, NSE	BSE, NSE, MCX
Year of Incorporation	2000	0
Number of Branches	154	0
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ICICIdirect Vs Alice Blue Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Alice Blue Demat Account AMC Charges is Rs 400.

	ICICIdirect	Alice Blue
Trading Account Opening Charges	Rs 0 (Free)	Rs 0
Trading Account AMC Charges	Rs 0 (Free)	Rs 0
Demat Account Opening Charges	Rs 0 (Free)	Rs 0
Demat Account AMC Charges	For Individual account: Rs. 700 p.a.	Rs 400

ICICIdirect Vs Alice Blue Brokerage

ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower.

Account Type	ICICIdirect ICICI Direct Moneysaver Plan	Alice Blue Default
Fixed Charges	NA
Equity Delivery	0.29%	Rs 20 per order or 2.5% whichever is lower
Equity Intraday	0.029%	Rs 20 per order or 0.05% whichever is lower
Equity Futures	0.029%	Rs 20 per order or 0.05% whichever is lower
Equity Options	Rs 49 per lot	Rs 20 per order
Currency Futures	Rs 20 per order	Rs 20 per order or 0.05% whichever is lower
Currency Options	Rs 20 per order	Rs 20 per order
Commodity Futures	Rs 20 per order	Rs 20 per order or 0.05% whichever is lower
Commodity Options	Rs 20 per order	Rs 20 per order
Special Offer	Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.	Special Offer: Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.

ICICIdirect Vs Alice Blue Brokerage Plan 2

	ICICIdirect	Alice Blue
Account Type	Prime Plan - 299	Default
Fixed Charges	Rs 299 yearly
Equity Delivery	0.25%	Rs 20 per order or 2.5% whichever is lower
Equity Intraday	0.025%	Rs 20 per order or 0.05% whichever is lower
Equity Futures	0.025%	Rs 20 per order or 0.05% whichever is lower
Equity Options	Rs 49 per lot	Rs 20 per order
Currency Futures	Rs 20 per order	Rs 20 per order or 0.05% whichever is lower
Currency Options	Rs 20 per order	Rs 20 per order
Commodity Futures	Rs 20 per lot	Rs 20 per order or 0.05% whichever is lower
Commodity Options	Rs 20 per lot	Rs 20 per order
		Open Alice Blue Account

ICICIdirect Vs Alice Blue Brokerage Plan 3

	ICICIdirect	Alice Blue
Account Type	Prime Plan - 9999	Default
Fixed Charges	Rs 9999 one time
Equity Delivery	0.07%	Rs 20 per order or 2.5% whichever is lower
Equity Intraday	0.007%	Rs 20 per order or 0.05% whichever is lower
Equity Futures	0.007%	Rs 20 per order or 0.05% whichever is lower
Equity Options	Rs 9 per lot	Rs 20 per order
Currency Futures	Rs 20 per order	Rs 20 per order or 0.05% whichever is lower
Currency Options	Rs 20 per order	Rs 20 per order
Commodity Futures	Rs 20 per lot	Rs 20 per order or 0.05% whichever is lower
Commodity Options	Rs 20 per lot	Rs 20 per order
		Open Alice Blue Account

ICICIdirect Charges Vs Alice Blue

Minimum Brokerage	No minimum brokerage (Moneysaver Plan)	Rs 0
Other Charges	Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99%
Call & Trade Charges	Rs 50 per trade	Rs 50 per executed order
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ICICIdirect Vs Alice Blue Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

	ICICIdirect	Alice Blue
Equity Delivery	100% of trade value (1x leverage)	100% of trade value (1x leverage)
Equity Intraday	Up to 20% of trade value (5x leverage)	Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm)	100% of NRML margin (Span + Exposure) (1x leverage)	100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and Alice Blue Features

The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

	ICICIdirect	Alice Blue
3 in 1 Account
Automated Trading
Margin Trading Funding
Margin Against Shares (Equity Cash)
Margin Against Shares (Equity F&O)
Trading Platform	ICICI Direct.com (website), ICICI Direct Mobile App	Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time	3:15 PM	Equity: 3:15PM
Trading In SME Shares Allowed?
Referral Program
Other Features	Daily, monthly and yearly free research recommendations, 100% limit in shares as margin
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ICICIdirect Vs Alice Blue Review

ICICIdirect is rated of 5 based on 484 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.

	ICICIdirect	Alice Blue
	484 Customer Reviews	40 Customer Reviews
Fees
Brokerage
Trading Platform
Customer Service
Research Capabilities
Overall Rating
Broker Rating	ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews	Alice Blue is Rated 3.1 / 5 based on 40 customer reviews

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ICICIdirect Vs Alice Blue Investment Options

	ICICIdirect	Alice Blue
Stock / Equity
Commodity
IPO
Mutual Funds
Bond / NCD
Debt

ICICIdirect Vs Alice Blue Order Type Offered

	ICICIdirect	Alice Blue
Bracket Order
Cover Order
Buy Today Sell Tomorrow (BTST)
Sell Today Buy Tomorrow (STBT)
After Market Order (AMO)
Good Till Cancelled (GTC)
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ICICIdirect Vs Alice Blue Suitable For Investor Type

	ICICIdirect	Alice Blue
Casual Investor
Active Investor
Trader

ICICIdirect Vs Alice Blue - Pros and Cons

	ICICIdirect	Alice Blue
Pros	Offers 3-in-1 account which makes seamlessand instant fund transfers between bank and trading account. Wide range of investment options available under one portal. Enables curation of watchlist and has 4.8 (App Store) rated mobile app. GTC (good till cancellation) and off-market hours order placement facility is very useful.	Flat Rs 20 brokerage for intraday and F&O. Advance online trading platform.
Cons	Demat Account is mandatory.	Online Mutual Fund investment is not available. Margin funding is not available. Good Till Cancelled (GTC) orders not available. Call & Trade is available with additional cost of Rs 50 per order.
Reviews
Promo / Offers	Zerodha (India's Best & No. 1 Broker)   Special Offer - Free Equity Delivery and Mutual Funds Brokerage-free equity delivery trades. Brokerage-free Direct Mutual Fund. Pay ₹20 per trade for Intraday & F&O. The best trading platform in India. Open Instant Demat Account Read Reviews	Alice Blue Special Offer Free Equity Delivery Trade Trade equity delivery in Rs 20 per executed order or 2.5% whichever is lower. Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today.
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