About Anand Rathi
Incorporated in 1994, Anand Rathi is one of the leading financial and investment service providers in India. Anand Rathi is a full-service broker. It offers a wide range of investment services including broking services for equities, commodities, IPOs, currency, derivatives, structure products, bonds and smart baskets.
Anand Rathi also offers insurance, corporate deposits and loans, portfolio man... 
About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev...
Incorporated in 1994, Anand Rathi is a Full Service Broker. It offers trading at NSE, BSE, MCX, & NCDEX. It has 1200 branches across India. Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India.
| Anand Rathi | Alice Blue | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | NSE, BSE, MCX, & NCDEX | BSE, NSE, MCX |
| Year of Incorporation | 1994 | 2006 |
| Number of Branches | 1200 | 25 |
| Open Alice Blue Account |
Anand Rathi trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. Anand Rathi Demat Account AMC Charges is 450 + GST 18% = 532 (1st year free) and Alice Blue Demat Account AMC Charges is Rs 0.
| Anand Rathi | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | 450 + GST 18% = 532 (1st year free) | Rs 0 |
Anand Rathi Brokerage Charges for equity is 0.20% and intraday is 0.02% whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and Intraday is Rs 20 per order or 0.05% whichever is lower.
| Account Type | Anand Rathi Standard Plan | Alice Blue Flat Rs 20 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.20% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.02% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.02% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 50 per lot | Rs 20 per order |
| Currency Futures | 0.02% | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per lot | Rs 20 per order |
| Commodity Futures | 0.02% | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 100 per lot | Rs 20 per order |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| Minimum Brokerage | Rs 25 | Rs 20 |
| Other Charges | ||
| Call & Trade Charges | Rs 0 (Free) | Rs 50 per executed order |
| Open Alice Blue Account |
Anand Rathi margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| Anand Rathi | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered Anand Rathi include TradeMobi, Trade Xpress+ and Tr@de X’pro. Alice Blue offers ANT, 1lyOption trading software.
| Anand Rathi | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading |  | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | TradeMobi, Trade Xpress+ and Tr@de X’pro | ANT, 1lyOption |
| Intraday Square-off Time | 3:15 PM | Equity: 3:15 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Smart Alice, Equity SIP | |
| Open Alice Blue Account |
Anand Rathi is rated of 5 based on 18 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.
| Anand Rathi | Alice Blue | |
|---|---|---|
18 Customer Reviews  | 40 Customer Reviews | |
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| Broker Rating | Anand Rathi is Rated 2.9 / 5 based on 18 customer reviews | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews |
| Anand Rathi | Alice Blue | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| Anand Rathi | Alice Blue | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Anand Rathi | Alice Blue | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Alice Blue Account |
| Anand Rathi | Alice Blue | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| Anand Rathi | Alice Blue | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
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| Open Alice Blue Account |
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