About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About Aditya Birla Money
Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securitie...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, Aditya Birla Money is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 800 branches across India.
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Type of Broker | Full Service Broker | Full Service Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
| Year of Incorporation | 2000 | 1994 |
| Number of Branches | 154 | 800 |
ICICIdirect trading account opening charges is Rs 0 (Free) while Aditya Birla Money account opening changes is Rs 750. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Aditya Birla Money Demat Account AMC Charges is Rs 436.
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 750 |
| Trading Account AMC Charges | Rs 0 (Free) | Nil |
| Demat Account Opening Charges | Rs 0 (Free) | Nil |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 436 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Aditya Birla Money brokerage charges for equity is 20 and intraday is 20.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Aditya Birla Money Trade20 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | 20 |
| Equity Intraday | 0.029% | 20 |
| Equity Futures | 0.029% | 20 |
| Equity Options | Rs 49 per lot | 20 |
| Currency Futures | Rs 20 per order | 20 |
| Currency Options | Rs 20 per order | 20 |
| Commodity Futures | Rs 20 per order | |
| Commodity Options | Rs 20 per order | |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Account Type | Prime Plan - 999 | Trade15 (Subscription Rs 999) |
| Fixed Charges | Rs 999 one time | |
| Equity Delivery | 0.22% | 15 |
| Equity Intraday | 0.022% | 15 |
| Equity Futures | 0.022% | 15 |
| Equity Options | Rs 49/order | 15 |
| Currency Futures | Rs 20 per order | 15 |
| Currency Options | Rs 20 per order | 15 |
| Commodity Futures | Rs 20/order | |
| Commodity Options | Rs 20/order | |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Trade10 (Subscription Rs 2499) |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | 10 |
| Equity Intraday | 0.007% | 10 |
| Equity Futures | 0.007% | 10 |
| Equity Options | Rs 9 per lot | 10 |
| Currency Futures | Rs 20 per order | 10 |
| Currency Options | Rs 20 per order | 10 |
| Commodity Futures | Rs 20 per lot | |
| Commodity Options | Rs 20 per lot | |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 20 per executed order |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Nil |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Aditya Birla Money margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Aditya Birla Money offers Etrade, Advanced web, Mobile invest trading software.
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Etrade, Advanced web, Mobile invest |
| Intraday Square-off Time | 3:15 PM | 3:15 |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | Insurance and Pension scheme available |
ICICIdirect is rated of 5 based on 486 customer reviews whereas Aditya Birla Money is rated of 5 based on 30 customer reviews.
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
486 Customer Reviews  | 30 Customer Reviews | |
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| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | Aditya Birla Money is Rated 3.0 / 5 based on 30 customer reviews |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Aditya Birla Money | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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