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ICICIdirect Logo

About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... Know more about ICICIdirect

Sahi Logo

About Sahi
Founded by ex-Swiggy CTO Dale Vaz and ex-Kotak Securities VP Manish Jain, Sahi.com is a SEBI-registered, new-age <span data-index="7401" data-component="keyword-popup" record_id="1231" slug="trading-platform"><a href="/glossary/trading-platform/68/" title="Trading Platform">trading platform</a></span> aimed at active traders, option scalpers, and F&amp;O enthusiasts. Established in 2023, Sahi focuses on technology-driven stock trading, with special emphasis on fast execution, real-time analytics... Know more about Sahi

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ICICIdirect Vs Sahi

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2023, Sahi is a Discount Broker. It offers trading at BSE, NSE. It has 0 branches across India.

 ICICIdirectSahi
Type of BrokerFull Service BrokerDiscount Broker
Exchnage MembershipBSE, NSEBSE, NSE
Year of Incorporation20002023
Number of Branches1540

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ICICIdirect Vs Sahi Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Sahi account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Sahi Demat Account AMC Charges is Rs 0 (Free).

 ICICIdirectSahi
Trading Account Opening ChargesRs 0 (Free)Rs 0 (Free)
Trading Account AMC ChargesRs 0 (Free)Rs 0 (Free)
Demat Account Opening ChargesRs 0 (Free)Rs 0 (Free)
Demat Account AMC ChargesFor Individual account: Rs. 700 p.a.Rs 0 (Free)

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ICICIdirect Vs Sahi Brokerage

ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Sahi brokerage charges for equity is Rs 10 per executed order and intraday is Rs 10 per executed order.

Account TypeICICIdirect ICICI Direct Moneysaver PlanSahi
Fixed ChargesNA
Equity Delivery0.29%Rs 10 per executed order
Equity Intraday0.029%Rs 10 per executed order
Equity Futures0.029%Rs 10 per executed order
Equity OptionsRs 49 per lotRs 10 per executed order
Currency FuturesRs 20 per order
Currency OptionsRs 20 per order
Commodity FuturesRs 20 per order
Commodity OptionsRs 20 per order
Special Offer

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

ICICIdirect Vs Sahi Brokerage Plan 2

 ICICIdirectSahi
Account TypePrime Plan - 299
Fixed ChargesRs 299 yearly
Equity Delivery0.25%Rs 10 per executed order
Equity Intraday0.025%Rs 10 per executed order
Equity Futures0.025%Rs 10 per executed order
Equity OptionsRs 49 per lotRs 10 per executed order
Currency FuturesRs 20 per order
Currency OptionsRs 20 per order
Commodity FuturesRs 20 per lot
Commodity OptionsRs 20 per lot

ICICIdirect Vs Sahi Brokerage Plan 3

 ICICIdirectSahi
Account TypePrime Plan - 9999
Fixed ChargesRs 9999 one time
Equity Delivery0.07%Rs 10 per executed order
Equity Intraday0.007%Rs 10 per executed order
Equity Futures0.007%Rs 10 per executed order
Equity OptionsRs 9 per lotRs 10 per executed order
Currency FuturesRs 20 per order
Currency OptionsRs 20 per order
Commodity FuturesRs 20 per lot
Commodity OptionsRs 20 per lot

ICICIdirect Charges Vs Sahi

Minimum BrokerageNo minimum brokerage (Moneysaver Plan)Rs 10
Other ChargesDaily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99%
Call & Trade ChargesRs 50 per tradeRs 50 per order

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ICICIdirect Vs Sahi Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Sahi margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

 ICICIdirectSahi
Equity Delivery100% of trade value (1x leverage)100% of trade value (1x leverage)
Equity IntradayUp to 20% of trade value (5x leverage)Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm)100% of NRML margin (Span + Exposure) (1x leverage)100% of NRML margin (Span + Exposure) (1x leverage)

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Compare ICICIdirect and Sahi Features

The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Sahi offers Sahi : Options & Stock Trading and Web.sahi.com trading software.

 ICICIdirectSahi
3 in 1 AccountYesNo
Automated TradingYesNo
Margin Trading FundingYesYes
Margin Against Shares (Equity Cash)YesYes
Margin Against Shares (Equity F&O)YesYes
Trading PlatformICICI Direct.com (website), ICICI Direct Mobile AppSahi : Options & Stock Trading and Web.sahi.com
Intraday Square-off Time3:15 PM3:15 PM
Trading In SME Shares Allowed?YesNo
Referral ProgramNoNo
Other FeaturesDaily, monthly and yearly free research recommendations, 100% limit in shares as margin

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ICICIdirect Vs Sahi Review

ICICIdirect is rated of 5 based on 484 customer reviews whereas Sahi is rated of 5 based on 0 customer reviews.

 ICICIdirectSahi
 484 Customer Reviews    Rate ICICIdirect0 Customer Reviews    Rate Sahi
FeesRated 2.2 starsRated undefined stars
BrokerageRated 1.7 starsRated undefined stars
Trading PlatformRated 3.3 starsRated undefined stars
Customer ServiceRated 2.6 starsRated undefined stars
Research CapabilitiesRated 2.9 starsRated undefined stars
Overall RatingRated 2.3 starsRated undefined stars
Broker RatingICICIdirect is Rated 2.3 / 5 based on 484 customer reviewsSahi is Rated / 5 based on 0 customer reviews

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Contact Broker / Request A Call Back

 ICICIdirectSahi
Contact Broker
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

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ICICIdirect Vs Sahi Investment Options

 ICICIdirectSahi
Stock / EquityYesYes
CommodityYesNo
IPOYesNo
Mutual FundsYesNo
Bond / NCDYesNo
DebtYesNo

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ICICIdirect Vs Sahi Order Type Offered

 ICICIdirectSahi
Bracket OrderYesYes
Cover OrderYesYes
Buy Today Sell Tomorrow (BTST)YesYes
Sell Today Buy Tomorrow (STBT)NoYes
After Market Order (AMO)YesYes
Good Till Cancelled (GTC)YesYes

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ICICIdirect Vs Sahi Suitable For Investor Type

 ICICIdirectSahi
Casual InvestorYesYes
Active InvestorYesYes
TraderYesNo

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ICICIdirect Vs Sahi - Pros and Cons

 ICICIdirectSahi
Pros
  • Offers 3-in-1 account which makes seamlessand instant fund transfers between bank and trading account.
  • Wide range of investment options available under one portal.
  • Enables curation of watchlist and has 4.8 (App Store) rated mobile app.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Simple and cost-effective pricing with flat brokerage of ₹10 per order.
  • Specialized features designed for active F&O and options traders (e.g., quick scalping tools).
  • Smooth and speedy account opening process.
  • Modern, clutter-free interface tailored for traders rather than legacy systems.
  • Zero account opening or annual maintenance charges.
  • Strong emphasis on security with frequent upgrades and patches.
  • Actively involves clients through feedback channels and community engagement.
Cons
  • Demat Account is mandatory.
  • Some users experience execution delays and minor platform hiccups.
  • Customer service response time and fund settlement speed can be inconsistent.
  • Product range is limited, mainly focusing on equity and derivatives.
  • App currently lacks advanced investment and portfolio management features (like mutual funds, in-depth research, or long-term analytics).
  • Platform stability and ecosystem still maturing compared to bigger, established brokers.
Reviews
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  • Pay ₹20 per trade for Intraday & F&O.
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Zerodha (India's Best & No. 1 Broker)

  Special Offer - Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

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