About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... ![]()
About Sahi
Founded by ex-Swiggy CTO Dale Vaz and ex-Kotak Securities VP Manish Jain, Sahi.com is a SEBI-registered, new-age trading platform aimed at active traders, option scalpers, and F&O enthusiasts.
Established in 2023, Sahi focuses on technology-driven stock trading, with special emphasis on fast execution, real-time analytics, and AI-powered t... ![]()
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2023, Sahi is a Discount Broker. It offers trading at BSE, NSE. It has 0 branches across India.
| ICICIdirect | Sahi | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE |
| Year of Incorporation | 2000 | 2023 |
| Number of Branches | 154 | 0 |
| Open Sahi Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while Sahi account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Sahi Demat Account AMC Charges is Rs 0 (Free).
| ICICIdirect | Sahi | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 0 (Free) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Sahi brokerage charges for equity is Rs 10 per executed order and intraday is Rs 10 per executed order.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Sahi |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 10 per executed order |
| Equity Intraday | 0.029% | Rs 10 per executed order |
| Equity Futures | 0.029% | Rs 10 per executed order |
| Equity Options | Rs 49 per lot | Rs 10 per executed order |
| Currency Futures | Rs 20 per order | |
| Currency Options | Rs 20 per order | |
| Commodity Futures | Rs 20 per order | |
| Commodity Options | Rs 20 per order | |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Trade free for the first 30 days, then pay flat ₹10 per order. Get AI Indicators, OI tools & Scalper Mode & more — all in one platform. Open an instant account (FREE) with Sahi.com and start trading today. |
| ICICIdirect | Sahi | |
|---|---|---|
| Account Type | Prime Plan - 299 | |
| Fixed Charges | Rs 299 yearly | |
| Equity Delivery | 0.25% | Rs 10 per executed order |
| Equity Intraday | 0.025% | Rs 10 per executed order |
| Equity Futures | 0.025% | Rs 10 per executed order |
| Equity Options | Rs 49 per lot | Rs 10 per executed order |
| Currency Futures | Rs 20 per order | |
| Currency Options | Rs 20 per order | |
| Commodity Futures | Rs 20 per lot | |
| Commodity Options | Rs 20 per lot | |
| Open Sahi Account |
| ICICIdirect | Sahi | |
|---|---|---|
| Account Type | Prime Plan - 9999 | |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | Rs 10 per executed order |
| Equity Intraday | 0.007% | Rs 10 per executed order |
| Equity Futures | 0.007% | Rs 10 per executed order |
| Equity Options | Rs 9 per lot | Rs 10 per executed order |
| Currency Futures | Rs 20 per order | |
| Currency Options | Rs 20 per order | |
| Commodity Futures | Rs 20 per lot | |
| Commodity Options | Rs 20 per lot | |
| Open Sahi Account |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 10 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | |
| Open Sahi Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Sahi margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Sahi | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Sahi Account |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Sahi offers Sahi : Options & Stock Trading and Web.sahi.com trading software.
| ICICIdirect | Sahi | |
|---|---|---|
| 3 in 1 Account | ![]() | ![]() |
| Automated Trading | ![]() | ![]() |
| Margin Trading Funding | ![]() | ![]() |
| Margin Against Shares (Equity Cash) | ![]() | ![]() |
| Margin Against Shares (Equity F&O) | ![]() | ![]() |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Sahi : Options & Stock Trading and Web.sahi.com |
| Intraday Square-off Time | 3:15 PM | 3:15 PM |
| Trading In SME Shares Allowed? | ![]() | ![]() |
| Referral Program | ![]() | ![]() |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
| Open Sahi Account |
ICICIdirect is rated of 5 based on 484 customer reviews whereas Sahi is rated of 5 based on 0 customer reviews.
| ICICIdirect | Sahi | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Trade free for the first 30 days, then pay flat ₹10 per order. Get AI Indicators, OI tools & Scalper Mode & more — all in one platform. Open an instant account (FREE) with Sahi.com and start trading today. |
| ICICIdirect | Sahi | |
|---|---|---|
| Stock / Equity | ||
| Commodity | ||
| IPO | ||
| Mutual Funds | ||
| Bond / NCD | ||
| Debt |
| ICICIdirect | Sahi | |
|---|---|---|
| Bracket Order | ![]() | ![]() |
| Cover Order | ![]() | ![]() |
| Buy Today Sell Tomorrow (BTST) | ![]() | ![]() |
| Sell Today Buy Tomorrow (STBT) | ![]() | ![]() |
| After Market Order (AMO) | ![]() | ![]() |
| Good Till Cancelled (GTC) | ![]() | ![]() |
| Open Sahi Account |
| ICICIdirect | Sahi | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Sahi Special OfferRs 10 brokerage on trades across all segments
Open your instant Sahi.com account online and start trading today. |
| Open Sahi Account |
Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O