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Adcounty Media IPO vs MyPulse.IO IPO

Comparison between Adcounty Media IPO and MyPulse.IO IPO.

IPO Details

Adcounty Media IPO is a SME Bookbuilding IPO proposed to list at BSE SME while MyPulse.IO IPO is a SME Bookbuilding proposed to list at BSE SME.

 Adcounty Media IPOMyPulse.IO IPO
LogoAdcounty Media IPO LogoMyPulse.IO IPO Logo
Issue CategorySMESME
Issue TypeIPOIPO
Process TypeBookbuildingBookbuilding
Listing AtBSE SMEBSE SME
Lead ManagersNarnolia Financial Services Ltd.Khandwala Securities Ltd.
RegistrarSkyline Financial Services Pvt.Ltd.Cameo Corporate Services Ltd.
Market MakerPrabhat Financial Services Ltd.Comfort Securities Ltd.
DRHPDRHP DRHP
RHPRHP
Anchor InvestorAnchor Investor
IPO Allotment URLIPO Allotment URL

Issue Size and Price

The total issue size of Adcounty Media IPO is up to ₹47.83 Cr whereas the issue size of the MyPulse.IO IPO is up to ₹0.00 Cr. The final issue price of Adcounty Media IPO is ₹85.00 per share and of MyPulse.IO IPO is .

 Adcounty Media IPOMyPulse.IO IPO
Face Value₹10 per share₹2 per share
Issue Price (Lower)₹80.00 per share
Issue Price (Upper)₹85.00 per share
Issue Price (Final)₹85.00 per share
Discount (Retail)
Discount (Employee)
Market Lot Size1600 shares
Fresh Issue Size56,27,200 shares1,35,60,000 shares
Fresh Issue Size (Amount)up to ₹47.83 Crup to ₹0.00 Cr
OFS Issue Size0 shares0 shares
OFS Issue Size (Amount)up to ₹0.00 Crup to ₹0.00 Cr
Issue Size Total56,27,200 shares1,35,60,000 shares
Issue Size Total (Amount)up to ₹47.83 Crup to ₹0.00 Cr

IPO Timetable

Adcounty Media IPO opens on Jun 27, 2025, while MyPulse.IO IPO opens on . The closing date of Adcounty Media IPO and MyPulse.IO IPO is Jul 01, 2025, and , respectively.

 Adcounty Media IPOMyPulse.IO IPO
Anchor Bid DateJun 26, 2025
Issue OpenJun 27, 2025
Issue CloseJul 01, 2025
Basis Of Allotment (Tentative)Jul 02, 2025
Initiation of Refunds (Tentative)Jul 03, 2025
Credit of Share (Tentative)Jul 04, 2025
Listing date (Tentative)Jul 04, 2025
Anchor Lockin End date 1Aug 03, 2025
Anchor Lockin End date 2Oct 05, 2025

Financials & KPIs

Adcounty Media IPO P/E ratio is 10.16, as compared to MyPulse.IO IPO P/E ratio of .

 Adcounty Media IPOMyPulse.IO IPO
Financials

Adcounty Media India Limited Financial Information (Restated)

Adcounty Media India Limited's revenue increased by 61% and profit after tax (PAT) rose by 66% between the financial year ending with March 31, 2025 and March 31, 2024.

Period Ended31 Mar 202531 Mar 202431 Mar 2023
Assets47.9229.5126.84
Total Income69.5843.2453.64
Profit After Tax13.758.287.64
EBITDA18.2510.8010.40
Net Worth37.9020.2711.92
Reserves and Surplus21.3620.2611.91
Total Borrowing0.29
Amount in ₹ Crore

MyPulse.IO Limited Financial Information (Restated Standalone)

Period Ended31 Mar 202431 Mar 202331 Mar 2022
Assets12.073.463.36
Total Income26.3615.599.51
Profit After Tax7.880.030.19
Net Worth8.560.670.65
Reserves and Surplus8.550.660.64
Total Borrowing0.150.15
Amount in ₹ Crore
Promoter Shareholding (Pre-Issue)89.1488.14
Promoter Shareholding (Post-Issue)65.51
P/E Ratio10.16
Market Cap₹191.26 Cr.
ROE47.28%170.87%
ROCE47.27%123.75%
Debt/Equity
EPS₹8.37₹2.10
RoNW47.28%92.15%

Shares Offered

In the Adcounty Media IPO Retail Individual Investors (RII) are offered 19,71,200 shares while in MyPulse.IO IPO retail investors are offered 19,71,200 shares. Qualified Institutional Buyers (QIB) are offered 11,24,800 shares in Adcounty Media IPO and in MyPulse.IO IPO.

 Adcounty Media IPOMyPulse.IO IPO
Anchor Investor Reserveration16,86,400 shares
Market Maker Reserveration3,36,000 shares
QIB11,24,800 shares
NII8,44,800 shares
RII19,71,200 shares
Employee
Others
Total56,27,200 shares

Bids Received (Subscription)

Adcounty Media IPO subscribed 273.08x in total, whereas MyPulse.IO IPO subscribed .

 Adcounty Media IPOMyPulse.IO IPO
QIB (times)137.33x
NII (times)555.79x
Big NII (times)
Small NII (times)
RII (times)229.37x
Employee (times)
Other (times)
Total (times)273.08x