ICICIdirect Vs Aditya Birla Money NRI Account Comparison

1. India's leading stockbroker. Part of the prestigious ICICI group, a financial services conglomerate.
2. ICICI 3-in-1 NRI Account offers the easiest online trading experience.
3. It offers an online trading facility with automatic fund transfer and PIS reporting.
4. Invest online in Mutual Fund, NCD, FD, IPO, etc.
5. GTC (or GTD, VTD) and AMO order types are available for placing orders in non-trading hours.
6. It has a very stable trading platform.

• Part of Aditya Birla group, a financial services conglomerate
• Provides a wide range of financial services under one roof
• Offers research advice and stock recommendations

1. While ICICI trading platform gets the job done, it is very old trading software with poor user experience in comparison to the next generation online brokers like Zerodha, upstox, and 5paisa.
2. The equity delivery brokerage is higher in comparison to discount brokers like Zerodha. With ICICI, a buy order or Rs 1 lakhs will cost Rs 1250 (1.25%) in brokerage. The same order at Zerodha cost Rs 200 in brokerage.
3. NRIs from the UK (United Kingdom) cannot invest in IPO and Mutual Fund through ICICIDirect.com
4. ICICI Bank doesn't offer online account opening to NRIs apart from customers from the US. Online account opening is also not available to Minor NRIs from the US.

• Doesn't offer a 3-in-1 account and separate account opening increases the paperwork.
• Doesn't offer an IPO investment option.
• Robo advisory facility is not available.

ICICI is a highly recommended trading account for NRIs who are looking for investing in the stock market and mutual funds in India. It offers a convenient way to invest with competitive brokerage charges. It offers a range of investment options along with a dedicated RM, NRI support desk, free research, and tips. GTC and AMO order helps NRI customers to place an order in their own convenient timings.

Aditya Birla Capital is a well-known name when it comes to financial services. However, when it comes to trading & investment services for NRIs it doesn't measure up to its reputation. The company doesn't have a major USP for NRIs. It doesn't offer 3-in-1 accounts. The choices in trading platforms are limited. There are many better options available in the market.