Groww Overview

Groww is one of India’s most loved financial services companies. Founded in 2016, the company offers a multi-product online tech platform that enables users to invest in mutual funds, stocks, ETFs, derivatives trading, commodities trading, and more. The company also operates 915, a pro-trader-focused web platform, and Groww Asset Management Co. Ltd.

With a user-centric approach, Groww’s products are built over a robust technology platform to empower and equip users to make informed financial decisions.

In an ecosystem where most financial services have traditionally been sold through distributors, individual investors often lose out on returns due to commissions. Groww pivoted in 2018 to offer only direct mutual funds at zero commission, helping retail investors save money. This resonated with customers who began investing through Groww and shared their experiences widely — making Groww the platform of choice for new SIPs. Today, one out of every four new SIPs in India happens via Groww.

Many customers demanded stock investing, and Groww expanded to offer stock trading in June 2020. Continuing its mission of accessibility, Groww introduced no account opening and no annual maintenance charge to make stock investing convenient and cost-effective. Built on user feedback, its features focus on simplicity, transparency, and user delight.

By October 2023, Groww’s broking arm became No. 1 in active investors. The company currently serves over 14 million active customers (Source: Groww DRHP).

Groww is backed by Satya Nadella (Microsoft CEO), ICONIQ Capital, GIC, and Peak XV Partners, among others. The company has been profitable since 2023, posting INR 4,056 crore revenue and INR 1,819 crore PAT for FY’25.

Groww is India’s largest mutual fund distributor and stock broker, holding a 27% market share in NSE active clients. Its users come from 98% of Indian pin codes, reflecting its truly democratic reach.

Why Groww Is Popular Among Indian Investors

• Easy-to-use app and intuitive DIY platform
• 24/7 multilingual customer support
• Trusted by 3.7 crore+ Indians with the largest active client base
• Advanced investing and trading features
• Free Demat Account — No account opening or AMC
• Zero commission on direct mutual funds

Emphasis on Financial Education

Financial education has been a core focus for Groww since inception, through multiple initiatives:

• Groww Digest:
  A daily and weekly newsletter focused on financial news and education, read by 15 million+ unique readers each month.
• Ab India Karega Groww (AIKG):
  The flagship offline education initiative to democratise financial knowledge and promote responsible investing across India. Through city-wise weekend events, expert speakers conduct sessions on personal finance and investing. Started in 2020 in Mysore, it has reached 150+ cities and towns (Source: Groww website).
• Multilingual Financial Content:
  Educational videos on various finance topics across 8 languages and 10 YouTube channels (Source: Groww YouTube).

In recent years, there has been a clear shift — more people want to take control of their finances. Groww empowers millions of Indians through accessible financial education in their preferred language and format.

Products and Offerings

• Direct-only Mutual Funds: SIP and lump sum investments in direct mutual funds with zero commission.
• Stocks & Equity Trading (NSE/BSE): Stock trading with features like watchlists, charts, screeners, and portfolio tracking.
• Futures & Options (F&O): Derivatives trading for advanced investors.
• Commodities Trading: Trade in crude oil, gold, silver, and natural gas.
• API Trading: Automated trading via the Groww Trading API for algorithmic and advanced traders.
• IPOs, Bonds, NFOs, ETFs: Access to multiple investment instruments via the app.
• 915 by Groww: A professional-grade web-based trading terminal with advanced tools and customisations.
• Groww Asset Management Ltd.: Offers various mutual fund schemes under the Groww brand.